Over 100 million hours of video are watched on Facebook everyday and YouTube has nearly 4,950,000,000 daily video views! This goes to show just how much video is being consumed on a daily basis. These are statistics from only two social media platforms, can you imagine what those stats would look like if all the […]
There are a lot of people out there who have really good ideas that the world could benefit from. Only a few of those many go out and do something about making their ideas a reality. We now live in a world full of start ups consisting of a range of online and offline products and […]
Google recently started a push to get businesses (mainly small to medium sized businesses) in Australia and New Zealand that aren’t already online, online. What they are doing is encouraging businesses to get online by creating a profile on Google My Business which in itself is free. Google My Business isn’t something new, it is […]
In the world of marketing, content creation can sometimes prove to be a bit of a challenge and I’m sure you can think of a whole bunch of reasons why. More often than not, content creation is about telling stories that your audience would want to read and that they can connect with. Fast Company’s […]
Facebook is undoubtably amongst the top social media platforms that can really help grow a business. In order for that to happen, besides having a presence on Facebook, businesses need to be using it effectively in order to realise their social media marketing goals. There is a wealth of knowledge on the world wide web […]
The world we live in is full of rules and regulations that govern how we conduct ourselves in society. The world of affiliate marketing has not escaped having to conform to a certain code. In the U.S., the Federal Trade Commission (FTC) put together a set of guidelines that digital marketers have to abide by. […]
Content creation in itself can sometimes be a handful and certain components of it require some sort of visual component. Some people have designers at hand to take care of any visual input required but due to one reason or another, situation dictates that others take on this component as well. Not all of us […]
Affiliate marketing is an avenue through which a number of bloggers chose to monetise their sites. A handful of them have managed to integrate affiliate marketing into their blogs and got it working to the point where it generates a considerable amount of income. In order to get to a point where a blog is […]
When formulating any sort of strategy, there are various elements that need to be put together in order for it to work. The same goes for content marketing which entails having to make use of various elements such as the content itself, audience and channels you use to drive traffic (just to name a few) […]
