Steve Stoute on Brand Marketing

Last month, I came across Steve Stoute being interviewed by Piers on Piers Morgan Tonight that touched on some of his successes in life, his new book; The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy and how he would brand Obama. That short interview was insightful and I just came across this short video that might provide a bit of food for thought for marketers. In it he talks about building a brand and what brands need to do in order to connect with consumers the right way. He has worked with some of the biggest brands in the world and helped position them for success. What he has to say goes to show how marketing campaigns can easily get lost in translation.