About 3 weeks ago, the following question was posed by a New Zealand based Twitter user:
Does anyone know where we can find NZ demographic stats on twitter users?? There must be somewhere?? #curious
— Dickson Lawrence Ng (@ng_dickson) March 15, 2013
I too became a bit curious and tried to hunt around for the answer but I couldn’t find anything useful and most of the responses to his question directed him towards good old Google which didn’t seem to come up with anything useful either.
I just came across some stats on the number of Kiwis signed up to various social networks (as at March 2013) that may be useful:
| Social Network | Number of users | Percentage of New Zealand’s Population (4,462,510) |
| 2,269,160 | 50.85% | |
| YouTube | 2,108,597 | 47.25% |
| 782,537 | 17.54% | |
| WordPress | 573,544 | 12.85% |
| Tumblr | 541, 759 | 12.14% |
| 380,428 | 8.52% | |
| TripAdvisor | 191,407 | 4.29% |
| 177,650 | 3.98% | |
| Instragram | 166,840 | 3.74% |
| Flickr | 138,257 | 3.10% |
| StumbleUpon | 26,163 | 1.54% |
| 21,500 | 0.59% | |
| Foursquare | 12,980 | 0.48% |
| Bebo | 8,827 | 0.29% |
| Digg | 5,430 | 0.12% |
| Google+ | Insufficient data | |
Source: Adcorp
The number of Facebook users came as no surprise but I would have expected the number of Twitter users to be higher than the current 308,428. One inclusion on the list that made me chuckle was Bebo and I found it surprising that people actually still use it?
Do you have any other sources for New Zealand Social Media statistics?
I’ve been looking for the same information myself! Found some good demographic data on http://www.quantcast.com, but it only works for the companies who have signed up with them, eg. WordPress, Tumblr and LinkedIn.