Business cards have been around for a very long time serving as networking and marketing tools for businesses and individuals. In the digital age that we now live in, there has been a rapid increase in the number of people who have smartphones. A number of these smartphone users may prefer to store the contact […]
Archive | Marketing
The Inbound Marketing Process [Infographic]
I recently came across this infographic that clearly outlines the inbound marketing process in a step by step fashion. As more and more people come to realise the importance of inbound marketing in generating more customer leads, more and more people are putting out material on the topic. The information out there can all get […]
C.C. Chapman & No Excuses For Not Doing Content Marketing
I for one am a person who would easily say that there just aren’t enough hours in the day to deal with everything that life throws at you and then add some marketing into that mix as well. For others, this sentiment may extend into not having the required budget and/or resources for that matter […]
How To Turn Your WordPress Blog Commenters Into Email Subscribers
Once a blog is up and running, some site administrators get to work on setting up and growing an email list.They employ various methods which include sign-up forms strategically placed on various parts of the site, pop-ups, toolbars and the list goes on and on. One question that some may ask is “why have a […]
The Science of Inbound Marketing Webinar Takeaway
On the 13th of July I got up nice and early to listen in on the 5am (Auckland time) start of The Science of Inbound Marketing Webinar which was co-hosted by HubSpot and HootSuite. The webinar focused on inbound marketing data and looked at how it could be used to optimise marketing efforts for business […]
12 Common Facebook Page Mistakes [INFOGRAPHIC]
When putting your business on the social media map, Facebook is one the channels you will more than likely use. When you invest time and maybe even money into social media marketing, you want to make sure that you get it right. The benefits of getting it right are you reaching whatever goals you had […]
How Hootsuite Can Help Boost Your Business Via Social Media
Hootsuite is one of the tools I use to manage my social media profiles and this includes various tasks such as tweeting, posting messages to Facebook, scheduling tweets and messages, tracking mentions and certain keywords and engaging with people. I could go on and on about everything that Hootsuite has to offer and can do […]
How Assumptions Can See You Losing Out On Affiliate Commissions
A couple of days ago I got an email from a site visitor who found her way to the site via a web search for a phpZon Coupon Code. In the email, she informed me that the coupon didn’t work and wanted to know if I had a valid one. This email came as a […]
Using Coupon Code Plugin To Help Maximise Affiliate Marketing Profits
Over the past few weeks the number of emails I have been getting from my affiliate networks of choice has increased. With the holiday season fast approaching, a number of vendors are stepping up their campaigns so that they can get as much of the money that will be spent by online consumers in the […]