Over 100 million hours of video are watched on Facebook everyday and YouTube has nearly 4,950,000,000 daily video views! This goes to show just how much video is being consumed on a daily basis. These are statistics from only two social media platforms, can you imagine what those stats would look like if all the […]
Over the last few weeks, I have been working on a little project with a friend of mine. Without getting into too much detail, it will require the importation of a food item to get things up and running. With New Zealand being the country that it is with its strict biosecurity laws, you can’t […]
In New Zealand, small and medium size business makes up about 97% of all enterprise. All of these businesses contribute about 30% to the country’s GDP and with that in toe, it is safe to say that they play a vital role in the NZ economy. That said, about 66% of those businesses are said […]
We live in visual centric world were people are more likely to engage with content such as images and videos. That said, display advertising is one channel that marketers use to get a message about a business or service across to potential customers. We also now live in a world filled with a variety of […]
There are a lot of people out there who have really good ideas that the world could benefit from. Only a few of those many go out and do something about making their ideas a reality. We now live in a world full of start ups consisting of a range of online and offline products and […]
Google recently started a push to get businesses (mainly small to medium sized businesses) in Australia and New Zealand that aren’t already online, online. What they are doing is encouraging businesses to get online by creating a profile on Google My Business which in itself is free. Google My Business isn’t something new, it is […]
We now live in world that has shaped us into hardcore consumers who in a quest to fulfill our consumption needs expect to have information at hand to help us make purchase decisions. With the way the internet (and mobile) has evolved over the years, all the information that we need is right at out […]
Before we really got into the swing of things in the New Year, we decided to have a long weekend out of town. We decided on Paihia in the Bay of Islands as our getaway destination and it was well worth it. For Kiwis or visitors to NZ who haven’t been to the Bay of […]
In the world of marketing, content creation can sometimes prove to be a bit of a challenge and I’m sure you can think of a whole bunch of reasons why. More often than not, content creation is about telling stories that your audience would want to read and that they can connect with. Fast Company’s […]
