This is a quick review of a book that I think anyone who is looking to go into business for themselves should read. It was written by Mike McDerment (Co-founder & CEO of Freshbooks) and Donald Cowper (FreshBoooks Business Writer) and only takes about an hour to read through. It is well worth the read […]
Author Archive | Gerri
The FTC Disclosure Guidelines & International Affiliates
The world we live in is full of rules and regulations that govern how we conduct ourselves in society. The world of affiliate marketing has not escaped having to conform to a certain code. In the U.S., the Federal Trade Commission (FTC) put together a set of guidelines that digital marketers have to abide by. […]
Meformation In The World of Social Media
I’m a person who believes that we learn something new every day. A little while ago, my lesson for the day was learning a new word; In a nutshell, meformation can be defined as “me” content, where almost all the content you share across your social networks is about you. I’ve been thinking about that […]
The Marketers 10 Commandments of DIY Design
Content creation in itself can sometimes be a handful and certain components of it require some sort of visual component. Some people have designers at hand to take care of any visual input required but due to one reason or another, situation dictates that others take on this component as well. Not all of us […]
New Zealand Social Media Statistics, March 2013
About 3 weeks ago, the following question was posed by a New Zealand based Twitter user: Does anyone know where we can find NZ demographic stats on twitter users?? There must be somewhere?? #curious — Dickson Lawrence Ng (@ng_dickson) March 15, 2013 I too became a bit curious and tried to hunt around for the […]
Affiliate Marketing 101 Video Tutorial for Bloggers
Affiliate marketing is an avenue through which a number of bloggers chose to monetise their sites. A handful of them have managed to integrate affiliate marketing into their blogs and got it working to the point where it generates a considerable amount of income. In order to get to a point where a blog is […]
Why I Recommend Flight Centre Botany For Your Travel Needs
I have been fortunate in my life to have travelled to various parts of the world and experienced different countries, cultures, people, foods, sights, sounds, smells and everything else that travel has to bring. This has also meant dealing with a number of travel agents in that time but on the odd occasion it has been easy […]
The Content Marketing Strategy Burger [INFOGRAPHIC]
When formulating any sort of strategy, there are various elements that need to be put together in order for it to work. The same goes for content marketing which entails having to make use of various elements such as the content itself, audience and channels you use to drive traffic (just to name a few) […]
What Is Your Social Media Strategy?
Everyday, people and companies dive into the world of social media be it for brand awareness, generating leads, engaging with people, spying on competitors and the list goes on. Some people (more so businesses) sign up to various platforms without any sort of plan or thought about what they want to achieve and how they […]