Author Archive | Gerri

The Marketers 10 Commandments of DIY Design

10_Commandments_of_Do-It-Yourself_Design_for_Marketers

Content creation in itself can sometimes be a handful and certain components of it require some sort of visual component. Some people have designers at hand to take care of any visual input required but due to one reason or another, situation dictates that others take on this component as well. Not all of us […]

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New Zealand Social Media Statistics, March 2013

social-media-statistics-new-zealand

About 3 weeks ago, the following question was posed by a New Zealand based Twitter user: Does anyone know where we can find NZ demographic stats on twitter users?? There must be somewhere?? #curious — Dickson Lawrence Ng (@ng_dickson) March 15, 2013 I too became a bit curious and tried to hunt around for the […]

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The Content Marketing Strategy Burger [INFOGRAPHIC]

content-marketing-strategy-burger

When formulating any sort of strategy, there are various elements that need to be put together in order for it to work. The same goes for content marketing which entails having to make use of various elements such as the content itself, audience and channels you use to drive traffic (just to name a few) […]

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What Is Your Social Media Strategy?

Social_Media_Strategy

Everyday, people and companies dive into the world of social media be it for brand awareness, generating leads, engaging with people, spying on competitors and the list goes on. Some people (more so businesses) sign up to various platforms without any sort of plan or thought about what they want to achieve and how they […]

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